A quick reminder: today is the LAST DAY of our Summer Offer.

To save 15% on group Italian courses starting by 31st December, pay your deposit NOW!

You’ll find full details of what to do and how to do it here:

https://madrelinguaitalian.com/learn-italian-for-less-summer-offer-begins-today/

Just follow the instructions, or contact us for help.

Have a good weekend!

If you’ve been putting off organising your next Italian course, today is a really good day to make a decision!

That’s because you need to book by this coming Saturday to save 15% on group courses of any length starting by 31st December 2015.

For example:

• 1 week, normally €238 but with the Summer Offer discount, just €202
• 2 weeks with the 15% discount, only €371
• study for 4 weeks to complete an entire level, €678
• or learn Italian to an advanced level with our six-month course: €3207

(The prices quoted here are those on our Prices page, less the 15% Summer Offer discount. They represent the total of your Italian course tuition, but exclude accommodation, which we cannot discount as it is provided by third parties. See accommodation prices to work out the total cost of tuition + accommodation.)

Don’t forget, you have just 48 hours left to save 15% on your next Italian course. Hurry, hurry!

This is what you have to do:

• Pay a deposit by midnight on Saturday 11/07/15
• Use this coupon code: summer_2015_save_15% (copy & paste it in the shopping cart)
• Your course needs to start by 31/12/15 (but can be of any length)
• The deposit payment will be just €128  (the usual €150, minus 15%)
• We’ll then apply the same 15% discount to the balance (which in any case is not due until the first day of your course!)

Now look at these pages…

Visit these pages to choose your Italian course and to see how our simple booking process works:

• Which Italian course?
• Prices
• Easy, fast, safe booking!
• Pay your deposit now!

Need help?

Got a question? Need help choosing or booking your course? Contact us.

Don’t forget, there are just four more days for you to take advantage of the 2015 Summer Offer to save 15% on your next Italian course!

• To get a 15% discount on your next group Italian course…
• Pay a deposit by midnight on Saturday 11/07/15
• Use this coupon code: summer_2015_save_15% (copy & paste it in the shopping cart)
• Your course needs to start by 31/12/15, but can be of any length!
• The deposit payment will be just €128  (the usual €150, minus 15%)
• And we’ll apply the same 15% discount to the balance (not due until the first day of your course!)

What to do next

Click these links to choose your Italian course and to see how our simple booking process works:

• Which Italian course?
• Prices
• Easy, fast, safe booking!
• Pay your deposit now!

Please note that the 2015 Summer Offer applies to group courses (classes) only – not individual lessons. Nor does it apply to accommodation, which is anyway provided by third parties, not by us.

Need help?

Got a question? Need help choosing or booking your course? Contact us.

In 2003 I splashed out on a pair of hand-made leather shoes, from an old-fashioned footwear store just down the road from the school where I was teaching at the time.

Each lunch time, on my way to grab something to eat, I would pass the store’s window display and look in. This was a daily event, as there wasn’t much else to look at on my route from school to sandwich shop.

I never actually entered the store, because the prices displayed were way above what I would normally consider paying.

But come sale time, I began to look more closely. Prices were reduced, first twenty, then thirty percent. And there were some styles I liked a lot, though with two preschoolers and a new baby at home…

The sale lasted a month or more. In Italy, as stock is sold off, staff add little hand-written notes next to each pair of shoes in the window display, showing which sizes remain. That way you don’t waste their time by going in and asking for something that they don’t have.

Naturally, the shop will sell out of the more popular sizes quickly, so by the end of the sale only people with very small or very large feet will be able to find a bargain.

Each lunchtime I stopped to look in the window. But the styles I liked best had either sold out weeks ago at the 20-30% discount or, with the more generous, ‘final days’ discounts, were no longer available in my size.

In fact, there was just one pair of shoes left that wouldn’t squeeze my feet unbearably or make me look like Goofy. They were in plain brown leather, and were half a size too large for me.

No way would I usually pick out a pair of shoes like that.

Still, a sale is a sale, and the shoes were by now reduced 50%, from €280 to €140. I decided I could always wear two pairs of socks, and entered the shop to try them on.

Yes, they did look a little Goofy-ish on me, but I could see that they were of excellent quality: hand-made, with solid-looking leather soles and strong stitching. I pulled out my wallet and bought them.

Walking back to work later, I told myself off for succumbing to the lures of marketing by buying something I didn’t even really like…

Fast-forward.

It’s July 2015. The temperature in Bologna today is 37 degrees centigrade (98.6 Farenheit).

Now I own my own language school (Italian for foreigners, English for the Bolognese), but I still teach and today I’m off to teach the President and Vice President of a major Italian company.

So I’ll need to dress up. I open my wardrobe looking for ‘smart but cool’.

I pick out a short-sleeved shirt, light cotton trousers, brown hand-made leather shoes, with matching brown socks and belt.

How long have I had those shoes? I admit, they ARE looking rather old now, having been worn thousands of times and re-soled again and again.

But they’re still my most comfortable pair, ideal for the office or the classroom. What a great buy! Wish I could get another pair just like them…

But I digress. So, what’s the cheapest way to learn Italian?

You could marry an Italian, and/or go to live in Italy. That works, and you get away with not paying for a course. That was the route I took, though it’s not fast – without a course, it took me nearly ten years learn Italian to a reasonable level.

What about teaching yourself? A couple of exercises a day, every day, for a year or two and you’d definitely make progress. And by using resources on the Internet, such as OnlineItalianClub.com, you’d not have to spend a cent.

That said, teaching yourself is not going to be the right choice for everyone…

OK then, a course? Take a look at adult education provision in your home town. That can be a very affordable option, and will fit in with your busy life.

It’s possible, though, that there may not be many levels. You might find yourself repeating the beginners’ course year after year…

Which brings us to Italy, and professional language schools.

Do you believe you get what you pay for?

Perhaps, it depends, sometimes yes and sometimes no, maybe, probably.

The trick is to know when.

So is it better to go for the cheapest Italian school you can find?

If you’re OK with larger classes of fun-loving young people with limited budgets, taught by equally young teachers, then why not? You may have a fantastic time.

Or you could choose the reassuringly more expensive option, on the theory that splashing out a little more now could make learning easier and faster.

The cheapest options don’t always offer more value. But neither do the more expensive alternatives necessarily guarantee better results…

How to resolve the dilemma of not knowing what’s best?

Two ways:

1. Go for the cheapest Italian course you can find. If it rubs your toes, put on a band aid (sticking plaster in the UK). As you limp along, think of the money you’ve saved.
2. Or wait for one of the more expensive schools to have a sale. That way you can try the hand-made version but without paying the hand-made price!

More Articles About Learning Italian | FAQ

Looking for a good deal on Italian courses?

You’ve found it.

Madrelingua’s 2015 Summer Offer starts today!

If you’ve visited our website, you’ll have seen that we publicize a 15% discount on group courses for new clients.

It’s a sort of ‘Welcome to our school. We’re sure you’ve going to love it, but here’s something to encourage you to give us a try’.

You just have to sign up to our mailing list to receive your coupon. Maybe you already did.

It works fine, too. Many people use the coupon, and many of those enjoy our school so much that they decide to come back for more!

But the ‘new client offer’ is just that – a one-off, for new clients only.

Which seems a shame, really.

Why shouldn’t everyone be able to get the same deal??

Especially the old friends we love to see coming back, year after year…

2015 Summer Offer

So pay attention, class! Here’s how you can learn Italian, for less:

• To get a 15% discount on your next group Italian course...
• Pay a deposit by midnight on Saturday 11/07/15
• Use this coupon code: summer_2015_save_15% (copy & paste it in the shopping cart)
• Your course needs to start by 31/12/15, but can be of any length!
• The deposit payment will be just €128  (the usual €150, minus 15%)
• And we’ll apply the same 15% discount to the balance, due on the first day of your course

Summary: to take advantage of the 2015 Summer Offer, all you have to do is pay a deposit of €128 by Saturday 11th July, and then there’s then nothing more to pay until the first day of your course!

Please note that the 2015 Summer Offer applies to group courses (classes) only – not individual lessons. Nor does it apply to accommodation, which is anyway provided by third parties, not by us.

What to do next

Follow these links to choose your Italian course and to see how our simple booking process works:

• Which Italian course?
• Prices
• Easy, fast, safe booking!
• Pay your deposit now!

Need help?

Got a question? Need help choosing or booking your course? Contact us.

Don’t forget…

Click here to pay your course deposit, press the ‘add to cart’ button, then copy/paste this coupon code summer_2015_save_15% in the space where it says coupon code.

Press ‘apply coupon’, then scroll down to verify that the usual €150 deposit payment has been reduced by 15% to just €128.

Press ‘Proceed to checkout’. We recommend you pay via Paypal, which offers world class security and many guarantees for your as a customer. Opening an account is free.

As a Brit living in Italy, I’ve been through the experience of having to learn Italian from absolute zero to a level of ‘working-proficiency’.

And each day I work with others struggling to achieve the same thing. I’m a language teacher myself – I teach English to Italian clients.

But I’m also the co-owner of an Italian language school here in Bologna, and so employer and manager of a team of full-time and part-time teachers, some of whom have been with us for nearly 10 years.

Guess that means I should have some insight when it comes to understanding the quality or qualities that make an Italian teacher truly great at her job…

But first, what do YOU think?

Assuming you’ve taken an Italian course in the past, or are learning Italian at the moment, or are planning to start studying the language, what do YOU consider to be the essential qualities of an effective Italian language teacher?

Don’t worry if you’ve never given it much thought before (that is, after all, part of MY job.)

But it’s worth mulling over – especially if you’re in the market for an Italian course or online Italian lessons, in which case you’ll be wanting to have at least a general idea of what to look out for.

So below are a few ideas to get you thinking (in no particular order…)

• has an in-depth knowledge of Italian grammar
• speaks Italian fluently and with an appropriate accent
• is good at explaining new concepts
• is happy to answer your questions
• makes lessons interesting and fun
• plans lessons so they combine practice and input
• is well-organised and well-prepared
• is flexible in responding to changing priorities
• uses different approaches and methodologies according to the situation
• also teaches her students HOW to learn (so makes them better, more autonomous, learners)
• is empathetic (understands how her students are feeling, can put herself in their position)
• sets and corrects homework
• organizes regular revision and progress tests
• knows how to motivate her class
• doesn’t waste time…
• but doesn’t go too quickly

It’s quite a long list, isn’t it? And there’s plenty I’ve missed out!

But take a look at it again. Pick out a few points which seem to you to be the most important. Add your own ideas, if you wish.

Done that?

Now put them in order of importance. Number one, number two, number three…

There you have it: your answer to what makes an Italian teacher truly great at her job!

I’d hazard a guess, though, that other people reading this article will prioritize different things.

Their situations and preferences are unlikely to match yours.

Some of them might prefer a teacher who is great at explaining grammar clearly, and sets regular tests which help them feel a sense of progress.

Others might love lessons in which they can chat away in Italian with the teacher and classmates.

Clients of some nationalities expect ‘learning’ to be a serious thing, and so turn up 30 minutes early for class with a pristine notebook, a dictionary and an array of different colored pens.

While their classmates from more fun-loving places may have been up all night practicing their Italian in a disco, and so will often stroll into class, looking exhausted but very pleased with themselves, just in time for the mid-morning break.

Mutual incomprehension is likely to ensue.

Which brings me to MY answer. What DOES make an Italian teacher truly great at her job?

It’s not the method or the course book they choose. Neither is it the fact that they are, or are not, a native-speaker of the language.

Experience is vital, of course.

But so is a love of working with people, and that can be found in teachers of any age or background.

As a student, my ideal teacher has buckets of empathy, and so manages both a personal and professional understanding that no two students have precisely the same needs or preferences.

She’ll SEE me, and I don’t mean that in the sense of ‘looking at’.

I’d go for a teacher who listens. And based on what she hears, is able to successfully adapt her approach to the situation and to the students she has in front of her.

I’d rather not study with a teacher who thinks they know it all, or with someone who has a ‘one size fits all’ approach to preparing and delivering lessons.

Life’s too short.

And if I take off my learner hat and put on my owner/manager hat?

Imagine I’ve picked one CV/resume out of a pile of hundreds, made the hire before someone else managed to, and here we are on Day 1 of the course.

So, perfect teacher, welcome to Madrelingua!

Here’s your class register, and these are your instructions…

First, make sure everyone is learning something new, and that no one feels lost or left behind.

Then, organize your activities in such a way that the whole class get lots of chances to speak in Italian, but that nobody is ever bored or frustrated.

Oh and one other thing, if you can?

Teach in such a way that the four hours pass before they know it.

That way, they’ll be bouncing out of bed tomorrow morning, ready for another lesson!

More Articles About Learning Italian | FAQ

When I re-did the website for our Italian school a couple of years ago, part of the job was to reproduce our rather long and complicated booking form.

All language schools must have a long and complicated booking form (maybe you’ve noticed.) It’s a matter of credibility.

Sometimes it’s online, and crashes mid-way through, so you lose all your data and have to start again.

Often there are those dreadful messages informing you, in a polite but infuriating way, that you forgot to fill in a ‘required field’.

Then you have to scroll back, and back, and back, to find the bit you missed, which if you’re lucky might be identified with a little red asterisk. Shame you won’t see it unless you have your reading glasses on.

More traditional language schools might even make you print the damn thing, fill it out by hand, sign it, and fax it back to them. (And if you don’t have a printer? Or a fax?)

I remember, back in the day, making ours as comprehensive and professional-looking as possible. Lots and lots of questions to cover every eventuality.

‘What’s your mother tongue?’, ‘What’s your level in Italian?’, ‘What other languages do you speak?’, ‘Do you need help finding accommodation?’ ‘If yes, do you smoke?’, and even ‘Are you allergic to cats / dogs / children?’

People filled it in, though. Must have taken them ages, but hopefully they thought it made us look professional. (They were wrong, it’s the teaching/learning that does that.)

Anyway, so there I was, a couple of years ago, having to re-do the site using a new content management system, with which I was less familiar than the old HTML.

To cut a long story short, I got to the point when I realized that the only way I could create a suitably impressive and functioning booking form was by using a ‘plugin’, which is a sort of extra bit of code you can install in your system to do something that it otherwise refuses to do.

After some head-scratching and plenty of trial-and-error, the plugin was finally installed and I was able to get started re-creating the saga that was our old booking form.

Not until I’d laboriously completed the first section (of five) – ‘name’, ‘surname’, ‘nationality’, ‘home address’, ‘phone number’, ‘e-mail’, ‘date of birth’ – did I realize that, oops, I’d run out of fields!

The new plugin had a limit to the amount of data you could collect.

Guess I should have chosen the ‘paid for’ version, but by that point I’d wasted so much time there was no option but to shrink the form radically so that it wouldn’t exceed the maximum allowed number of fields.

This was not going to look good, I thought.

But then, thinking how I would explain the new-look booking form to Stefi (my wife, and co-owner of the school), I reasoned that the only REALLY essential bit is the e-mail, right?

Stefi’s anyway going to mail them straight back to sort out the details… People always have plenty of questions, so she gets right in touch to reassure them, and to deal with anything that’s not clear.

Less for you to read, darling. Think of the time you’ll save!

I’d just finished a copywriting course, so I decided I would give the booking form a fancy name. To make up for it being so short.

I deleted the first draft title, ‘Italian Course Booking Form’, and replaced it with something more… aspirational.

Job done.

‘Bye bye’ old, saga-style booking form.

‘Hello’ radical, slim-line redesign!

That’s a true story, albeit not a very interesting one.

But go take a look for yourself at ‘Your dream of speaking Italian starts here!‘

Bet you could fill it out in under 60 seconds!

P.S.

Talking of plugins, we also have one that creates those irritating pop-up thingies.

People hate those.

But fill it in and you’ll get a voucher to save 15% off any group Italian course at our school in Bologna.

Find out more about:

Italian courses at Madrelingua | How to book your Italian course

(If you miss the pop-up, you’ll find a static version of the ‘save 15%’ form on our home page…)